The Boston Globe has an interesting article on how Harvard is building a full-fledged production studio to create MOOCs
They were surrounded not by leather-bound volumes but by a multimillion-dollar production studio and no fewer than five bustling staff members adjusting cameras and microphones and ensuring the scholars made their points clearly.
The production values were taken at least as seriously as the scholarship. As the professors discussed the international impact of the ornate turn-of-the-century Singer sewing machine on display between them, the crew monitored three cameras and debated which lighting source would reflect off Gordon’s glasses or wash out Ulrich’s face.
When Gordon brushed his hand on his lapel, creating a tiny static blip, they filmed a second take. When Ulrich moved a book off the sewing machine’s oak table between takes, they put it back, then filmed her picking it up so the book would not magically disappear in the video.
Quietly, Harvard has built what amounts to an in-house production company to create massive open online courses, or MOOCs, high-end classes that some prestigious universities are offering for free to anyone in the world, generally without formal academic credit. Contrary to the popular image of online classes consisting largely of video from a camera planted at the back of the lecture hall, Harvard is increasingly using mini-documentaries, animation, and interactive software tools to offer a far richer product.
This is a fairly serious undertaking, with a serious budget, and appropriate professionals being hired:
The endeavor, which is called HarvardX and celebrates its second birthday this month, has two video studios, more than 30 employees, and many freelancers — an astonishing constellation of producers, editors, videographers, composers, animators, typographers, and even a performance coach to help professors get comfortable in front of a camera.
HarvardX has made about 30 classes and has some 60 more in the works.
Read the full article for a lot of details, including dissenting opinions, and other interesting tidbits.